YouTube Sponsorships

It's something I've noticed that has became a big thing recently. Youtubers have outreached to their communities through the means of promotions and giveaways.  Some people view this action as greedy, only doing it for the added benefit of attracting more subscribers, there for money. Other people view it as greatful, an added benifit of being subscribed to said channel, having a chance to win some some sweet loot.

Though I agree with theses views, as they can apply depending on the situation, and how the Youtuber deals with said giveaways and promotions. But if you take a step back, and look at the big picture, you'll see a mutual relationship between the Youtuber, company, and viewers.

YouTube is typically entertainment. A lot of people go online to YouTube and watch entertaining videos to pass time. In the process you'll watch an ad in front of some videos. This ad revenue is split between Google and the video's creator.  A lot of people have quit their jobs and started doing YouTube "full time" as they're able to live off the money they get from their views.

Content creators are always after more viewers, as overtime people might lose interest and stop watching some YouTubers. Gaining more viewers can be hard.  Companies are always looking for bigger profits, and to expand their markets. Advertising can become expensive, but some companies have taken noticed of the popularity of YouTube, and have struck deals with some Youtubers. They get to host giveaways of a companies product. The Youtubers will generally gain more viewers as people come in for the giveaway and notice the contents on the channel. Companies get extremely cheap advertising to hundreds of thousands of people who have interests in the products they sell. And views get the opportunity to win free stuff.